Boulder Granola’s Story

Boulder Granola Hippie Bus

Boulder Granola

Boulder Granola, celebrates the renowned counter-culture of our groovy and colorful hometown of Boulder, Colorado. Reveling in the fun-loving, free spirit of this beautiful little town inspires us to create every loving spoonful of Boulder Granola with you in mind.

Boulder Granola is made from the very best quality, organic ingredients. In each bowl, you’ll taste Boulder’s fresh air, smell the blue skies, and feel the warmth of the sun-drenched Rocky Mountains recharging your body, mind and spirit.


Based on my mother’s recipe, which is imbued with the spirit of the ‘60s, Boulder Granola is bringing it back with the values that fueled a revolutionary generation of questioners and truth seekers. Filled with only the purest, most conscious and wholesome ingredients, each bite is a shout-out to all you lovers of life. Enjoy with milk, yogurt, over ice cream or snack straight from the bag.

At Boulder Granola, we believe that every one of us has the power to better our world, and we hope to do our part to empower you. So, go ahead and unleash your inner hippie. Can you dig it?

How it all began.

It’s 1969 . . .

Or as we call it, “The Summer of Granola.” My mom has just changed her name from Florence to Samantha (it was the 60s, you know), burned her bra, and spent the summer in Sensitivity Training (personal growth program) with my dad. And that’s when it happened – her first batch of granola. She started with a simple but delicious recipe she served us each morning with fresh milk and bananas. Over the next few years, the kitchen was never the same. New ingredients, new baking techniques, each one impossibly better than the next. Each batch a true labor of love.

Finally the day came when my mom handed the recipe over to me and just like her, nothing gave me greater pleasure than sharing it with my family and friends.

When I left the east coast more than twenty years ago, like so many of my new Boulder neighbors, I knew that my family had found the place we would call home for the rest of our days. I raised my three children here and we all thrived in this creative, adventurous, outgoing community.

Infused with the Mojo of Boulder, my granola blossomed. Made entirely from nothing but organic ingredients, and full of protein, fiber, vitamins, minerals and antioxidants, it supports and promotes healthy, active bodies. And, most importantly, fun.

What does “Unleash Your Inner Hippie” mean you might ask? It means taking the grooviest part of those “anything is possible” days of the ‘60s, adding years of experience, spicing it up with newfound wisdom, to unveil your modern day Hippie values.

My philosophy is simple. Simple ingredients, delicious pure love.